Friday, November 6, 2009
Audience
My audience for the IPhone is mainly targeted to the multi tasking business men. However, there's is also a big audience with teenagers. What business men look for are things or ways to make theirs lives more productive since they have such hectic days. The iPhone provides various tools that assist business men in their everyday lives. For example, the built in GPS can lead them to an important meeting at a place they've never been to or it can help them find a close restaurant that they want to take someone to get lunch. The iPhone can also help them check their bank account to make sure their business or even personal accounts are where they need to be. The iPhone can also assist them with applications such as workouts, how to tie a tie, and games for entertainment while waiting for a meeting. Business men always want to be up to date with the technology. The teens are also a big audience to the iPhone because they Iphone is "cool", and every teen wants to be cool. The Iphone has many applications that teens really don't need or use but it's cool for them. However, there are many applications that can help teens with their everyday lives and even for safety. For example, if a teen gets taken to a party he doesn’t want to be at he can call his parents and tell them exactly where he is with his GPS. Business men consider the iPhone to be very beneficial to their lives because it makes everything easier and these are the direct benefits which lead to higher productivity. With teenagers it affects them socially because if you don’t like the iphone then you’re not consider or cool or up to date and that’s something that teenagers care about a lot.
Tuesday, November 3, 2009
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